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Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors taking a desired action – filling out a form, becoming a customer, or otherwise. The CRO process involves understanding how users move through your site, what they do, and what is preventing them from accomplishing your goals.
Increase Conversion Rate
At a higher level, the CRO process includes:
- Conducting a heuristic assessment for the site
- Conducting qualitative research and user behavior analysis
- Conduct quantitative research
- Conduct competitive analysis
- Prioritizing problem areas on the site and creating a conversion roadmap for your website (which pages need fixing)
- Creating a test hypothesis
- Creating new designs based on test hypotheses
- Conducting AB test (or multivariate test)
- Test results analysis
As you read through the various chapters in this guide, you will learn in depth about each of these steps.
Starting improvement with basic definitions for online conversion rate and conversion rate optimization.